The key to getting good tenants is targeted marketing
     
         
THE TARGET   THE METHOD   THE RESULTS


getting good tenants used to be easy.

You used to be able to put an ad in the paper, field calls from prospective tenants, show it to a bunch of people, and then take your pick from the abundance.

Times have changed.

The Target used to be a newspaper toting person who searched with the paper and the telephone. Now, Tenants have become far more savvy in how they look for an apartment. They are also busier and lazier than before.

Primarily, They look online for apartments. they want to see pictures, maps, and all the facts about your space. if you don't provde them with the info, they will keep on going through the other 1000 ads for apartments.

And if you are only using the paper to market your apartment, it could be vacant longer than might be comfortable.



 


I attack the web, and Flex Coldwell Banker's advertising budget, to make the most amount of people aware of your apartment as possible. I get people excited to see it and finally, to rent it.

I Saturate the web daily with ads.

I track my website and my ads so that I can keep my finger on the pulse of a unit's pricing. This enables us to adjust the price in order to attract attention.

I maintain close contact with my clients. If there isn't movement on your apartment, I will be in touch, so that we can get it rented as soon as is possible!

I post ads on Craiglist and I post ads on Bostonapartments.com in order to maintain a presence on Boston's two busiest web sites.

examples:

Go to this Craigslist page to see how I market apartments. Click on any of the ads to see my method.

I think they're distinctive.

 


The marketing campaign yields showings, which lead to applications, which lead to you getting a good tenant.

Once I have people interested in renting the apartment, I will do a rigourous job checking prospective tenants' references. This will enable you to make an informed decision about which tenant might be the strongest.

I CAN TAKE A HANDS ON APPROACH AND CHECK THE TENANT'S PERSONAL, WORK, AND CREDIT REFERENCEs, or A MORE HAND'S OFF APPROACH IF YOU PREFER to do the checking.

NEXT, I WILL PRESENT YOU WITH THE SIGNED APPLICATION FOR YOU TO ACCEPT OR REJECT.

YOU ARE ADVISED TO NOT INFORM Me OF THE REASONS FOR REJECTING ANY APPLICATION UNLESS YOU HAVE QUESTIONS WHOSE CLARIFICATION CAN MAKE THE APPLICATION ACCEPTABLE TO YOU!!!

UPON ACCEPTING THE APPLICATION, WE MOVE ON TO THE FINAL PHASE: THE LEASE.

IF YOU HAVE ANY SPECIAL CONCERNS, OR ADDENDUM, NOW IS THE TIME TO LET ME KNOW.

ONCE THE LEASE IS SIGNED BY BOTH PARTIES, THE DEAL IS DONE.

 

 

 

 



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